Video advertising: How to find the right format?
In-stream, Catch-up TV, CTV, IPTV... Difficult to break through with video advertising formats. Discover the unique strengths and opportunities each l
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Industry news, client cases, insights… read our latest articles.
A multi-channel local campaign to connect with young people: CA PCA's winning bet
Case study: how CA PCA attracted young people through a geo-targeted multichannel campaign (audio, DOOH, social), awarded at the Digital Cas d'Or.
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From digital to store: Drive to Store as a key lever for omnichannel conversion
In this opinion piece published by Journal du Net, we analyze why Drive-to-Store has become an essential lever to connect digital and physical channel
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5 Key steps to succeed in your winter sales campaigns
Follow our 5-step checklist to maximize your results during the 2025 winter sales: target, budget, messages, channels, tracking.
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RCS, SMS 2.0
Rich Communication Service (RCS), often called "SMS 2.0," continues to redefine how businesses communicate with their customers. Up to 3 times more en
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Spotify Ads
Spotify Ads offers multiple advantages to advertisers, making it an attractive platform to reach a diverse and engaged audience.
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Best practices for SMS marketing
SMS marketing is a mobile marketing strategy that involves sending text messages to customers or prospects to promote a product, service, or offer. Wi
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Video campaigns - Catchup TV, Instream, Segmented TV... how to find your way?
Netflix, TikTok, YouTube, or even traditional TV -- video formats are everywhere in our daily lives. With such visibility, it's no surprise that video
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Marketing media plan: some tips for a successful year-end
As the school year starts, marketing teams are gearing up for the year-end rush. The end of the year is marked by several key moments. So how can you
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