More responsible digital advertising
R-Advertising is committed to more sober, more ethical and more human digital advertising.
Connect with usReducing our impact, raising our standards: responsibility is at the heart of our business.
Eco-designed campaigns
We optimize the weight of ad creatives and favor lightweight formats to limit bandwidth and energy consumption.
Carbon footprint measurement
We measure the carbon impact of our campaigns and support our clients in reducing their digital environmental footprint.
Eco-responsible hosting
Our infrastructure is hosted with partners committed to reducing their energy consumption.
Responsible email
We delete email kit images 30 days after sending, reducing their carbon footprint by over 90%.
Privacy-respectful targeting
We prioritize GDPR-compliant targeting methods that respect personal data, leveraging first-party data and contextual targeting.
Ad fraud prevention
We deploy fraud detection and prevention tools to ensure the quality and transparency of every campaign.
Responsible AI
The artificial intelligence we deploy serves performance while adhering to ethical best practices and algorithmic transparency.
Accessibility
We design ad creatives that are accessible to all, integrating digital accessibility principles into our processes.
Social and human commitment
Well-being and talent development
We invest in our team members' well-being: a stimulating work environment, continuous training, work-life balance, and career development support.
Sharing expertise
We share our knowledge with the ecosystem: speaking at schools and universities, publishing educational content, and participating in industry events.
