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Privacy and digital advertising: The key challenges of 2025

End of cookies, closed platforms, new attribution methods: discover the major challenges of digital marketing in 2025.

3 levers to reduce the environmental impact of your marketing campaigns

Discover 3 concrete levers to reduce the carbon footprint of your marketing campaigns: programmatic, emailing, deliverability.

How Alinea boosted in-store traffic with a measured Drive-to-Store campaign

Client case: Alinea & R-Advertising. To support foot traffic in 7 of its stores in France, Alinea entrusted us with setting up a Drive-to-Store ca

Data Collection: How to Recruit Qualified Leads to Strengthen Your Acquisition and CRM Campaigns?

Video advertising: How to find the right format?

In-stream, Catch-up TV, CTV, IPTV... Difficult to break through with video advertising formats. Discover the unique strengths and opportunities each l

A multi-channel local campaign to connect with young people: CA PCA's winning bet

Case study: how CA PCA attracted young people through a geo-targeted multichannel campaign (audio, DOOH, social), awarded at the Digital Cas d'Or.

From digital to store: Drive to Store as a key lever for omnichannel conversion

In this opinion piece published by Journal du Net, we analyze why Drive-to-Store has become an essential lever to connect digital and physical channel

5 Key steps to succeed in your winter sales campaigns

Follow our 5-step checklist to maximize your results during the 2025 winter sales: target, budget, messages, channels, tracking.

RCS, SMS 2.0

Rich Communication Service (RCS), often called "SMS 2.0," continues to redefine how businesses communicate with their customers. Up to 3 times more en