Video campaigns - Catchup TV, Instream, Segmented TV... how to find your way?
Netflix, TikTok, YouTube, or even traditional TV -- video formats are everywhere in our daily lives. With such visibility, it's no surprise that video
Read moreOur blog
Industry news, client cases, insights… read our latest articles.
Marketing media plan: some tips for a successful year-end
As the school year starts, marketing teams are gearing up for the year-end rush. The end of the year is marked by several key moments. So how can you
Read more
End of third-party cookies: a return to the past for online advertising?
Over the years, ad targeting campaigns have continuously improved to better align with individual interests and optimize advertiser ROI. The announced
Read more
Merchants: how to adapt your commercial and advertising strategy to the current context?
Lockdowns, postponement of major sales periods, implementation of health protocols, then curfew at 6 p.m.: consumer and merchant habits have been shak
Read more