Proprietary 1st Party Data: an exclusive asset powering your campaigns
A unique competitive advantage: our 1st party data, built over 19 years of collection.
Exclusive, proprietary and immediately actionable data
In a digital ecosystem where third-party cookies are disappearing and third-party data is losing its reliability, owning your own 1st party data is a decisive advantage. At R-Advertising, we have built our proprietary database over 19 years of rigorous collection, through our acquisition campaigns and our partner publisher network. This data is 100% GDPR compliant, contains no PII (Personally Identifiable Information) and remains entirely under our control.
19 years of collection for unmatched data depth
Our database is not a one-time purchase: it is the result of over 19 years of continuous collection through opt-in campaigns. This historical depth provides us with rich, segmented and regularly updated profiles.
100% GDPR compliant, no PII
All our data is collected in strict compliance with GDPR. Our database contains no personally identifiable information (PII), ensuring secure and fully compliant usage that meets the strictest regulatory requirements.
Precise targeting from day one
While competitors start from scratch or rely on third-party data, we immediately activate our proprietary data to target the right profiles from campaign launch. The result: higher conversion rates and optimized acquisition costs.
Activate our proprietary data to maximize your performance
- Identify profiles with the highest conversion potential
- Segment your audiences by affinity, behavior and intent
- Focus your investments on the most qualified contacts
Scoring and predictive segmentation
- Create audiences similar to your best customers
- Leverage our proprietary database for high-quality matching
- Extend your reach with relevant and qualified profiles
Custom lookalike audiences
- Activate the same audience across email, display, social and mobile
- Ensure message consistency across all touchpoints
- Measure performance by channel using unified data
Cross-channel targeting
Why does our 1st party data make the difference?
In a post-cookie world, proprietary data is the only asset that guarantees reliable and sustainable targeting. Our database, built over 19 years, represents an advantage that competitors simply cannot replicate.
Exclusive proprietary data
We don't resell third-party data: our database has been built and maintained in-house since 2006.
Guaranteed compliance
GDPR, no PII, verified opt-in consent: data you can use with complete peace of mind.
20+ million profiles
A rich and diverse database covering many industries and audience profiles.
CSR approach
We delete email kit images 30 days after sending, reducing environmental impact by over 90%.
