AI-Powered Campaign Optimization: every campaign benefits from the intelligence of all previous ones
Our AI leverages multi-campaign historical data to maximize your performance from launch.
Artificial intelligence driving advertising performance
After 19 years of multi-channel campaigns for dozens of clients across various industries, we have built a massive and unique performance history. Our AI analyzes this data to predict the best channels, formats, timings and audiences for each objective. The result: your campaigns start with a level of optimization that only years of cumulative experience can achieve.
An unmatched campaign data history
Years of multi-channel campaigns — email, display, social, SMS, native — form a rich and diverse data corpus. Our AI leverages this history to identify performance patterns and anticipate results.
Smart budget allocation
Our AI analyzes past performance by channel, industry and objective to recommend optimal budget distribution. It adjusts investments in real time based on performance signals.
Early signal detection and real-time recommendations
Our AI identifies performance variations before they impact your results: creative fatigue, engagement drops, scaling opportunities. You receive proactive recommendations to adjust your campaigns.
How AI concretely optimizes your campaigns
- Predict audiences most likely to convert
- Leverage data from similar past campaigns
- Reduce acquisition costs from day one
Predictive targeting
- Identify the best-performing formats and messages per segment
- Detect creative fatigue before performance drops
- Recommend variations to prioritize based on objectives
Creative optimization
- Understand each channel's contribution in the conversion journey
- Optimize the media mix based on cross-channel interactions
- Measure the real impact of each touchpoint
Multi-channel analysis and attribution
Why does our AI approach make the difference?
AI is only effective when fed with quality data. Our advantage: a multi-industry, multi-channel campaign history accumulated over 19 years. Every new campaign we launch benefits from the collective intelligence of all previous ones.
AI + human expertise
AI assists our senior media buyers: it recommends, they decide. The best of both worlds.
Certified expertise
Our expertise is backed by Microsoft Display & Video and IAB certifications.
19 years of campaign data
A unique performance history that continuously feeds and enriches our AI models.
CSR approach
We delete email kit images 30 days after sending, reducing environmental impact by over 90%.
