Data Cleaning and Database Optimization

Improve the quality of your database for more effective and high-performing campaigns.

Exclusive matching with our proprietary databasesTurnkey delivery
Data Cleaning and Database Optimization R-Advertising

Clean, structure and reactivate your contacts to maximize your campaign impact

A poorly maintained database can hinder your marketing efforts: inactive contacts, outdated or incomplete information... We help you clean up, restructure and enrich your data to improve deliverability, optimize targeting and increase engagement.

Exclusive matching with our proprietary databases

Based on our proprietary database, we cross-reference your database with ours to identify contacts that are still active and likely to convert for your campaigns.

Tailored support and turnkey delivery

Each database is treated with a tailored approach, based on your objectives and needs. We deliver a clean, enriched and segmented database, ready for activation across your marketing channels.

A complete process to ensure data reliability

We combine several actions — removal of NPAI and hardbounces, deduplication, data enhancement and information enrichment — to provide you with a cleaner, richer and more usable database.

  • NPAI / hardbounce removal
  • Deduplication and normalization
  • Missing data enrichment

Give your database a second life with our proprietary data

Opt-in Reactivation
  • Re-engage inactive contacts in your database
  • Matching with our databases for cleaning and personalized re-engagement
  • Improves database quality and restores contact value

Opt-in Reactivation

Data Enrichment
  • Complete your database to improve targeting
  • Cross-referencing with our data to add missing information
  • Activate more relevant and effective campaigns

Data Enrichment

Why entrust us with your database optimization?

With our proprietary databases and data expertise, we help you transform an aging database into a high-performing strategic asset.

R-Advertising team
In-house Creative & Development teams Aix-en-Provence; Mougins

Flexible support

With fast, efficient and commitment-free campaign launch, we offer flexible, tailor-made support to meet your needs.

Certified expertise

Microsoft Display & Video and IAB certifications.

19 years by your side

We bring 19 years of experience in IT & Digital to ensure the success of your projects.

CSR approach

We delete email kit images 30 days after sending, reducing environmental impact by over 90%.

Optimize your data quality to improve campaign effectiveness

R-Advertising consulting team

We support you in building a tailor-made media plan aligned with your goals.

Have a project? Let's discuss it!

Get in touch