Regaining control of budgets in the age of automation
As ROI goals climb and resources tighten, the question is how to make automation an ally -- without undermining strategy, branding, or sustainable per
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Opinions, interviews and press features
Privacy and digital advertising: The key challenges of 2025
End of cookies, closed platforms, new attribution methods: discover the major challenges of digital marketing in 2025.
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From digital to store: Drive to Store as a key lever for omnichannel conversion
In this opinion piece published by Journal du Net, we analyze why Drive-to-Store has become an essential lever to connect digital and physical channel
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