3 levers to reduce the environmental impact of your marketing campaigns
Discover 3 concrete levers to reduce the carbon footprint of your marketing campaigns: programmatic, emailing, deliverability.
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Digital marketing strategies and trends
5 Key steps to succeed in your winter sales campaigns
Follow our 5-step checklist to maximize your results during the 2025 winter sales: target, budget, messages, channels, tracking.
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Marketing media plan: some tips for a successful year-end
As the school year starts, marketing teams are gearing up for the year-end rush. The end of the year is marked by several key moments. So how can you
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End of third-party cookies: a return to the past for online advertising?
Over the years, ad targeting campaigns have continuously improved to better align with individual interests and optimize advertiser ROI. The announced
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Merchants: how to adapt your commercial and advertising strategy to the current context?
Lockdowns, postponement of major sales periods, implementation of health protocols, then curfew at 6 p.m.: consumer and merchant habits have been shak
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