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JDN Op-Ed – Doing more with less: Regaining control of budgets in the age of automation
: JDN Op-Ed – Doing more with less: Regaining control of budgets in the age of automationMarketing departments are increasingly confronted with a paradox: ROI targets…
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Apple Intelligence in Mail
: Apple Intelligence in MailWith iOS 18, Apple’s Mail app now includes an AI-generated…
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How Alinea boosted in-store traffic with a measured Drive-to-Store campaign
: How Alinea boosted in-store traffic with a measured Drive-to-Store campaignClient case: Alinea & R-Advertising To support foot traffic in…
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Evaluating campaign performance: Why one metric isn’t enough
: Evaluating campaign performance: Why one metric isn’t enoughIn today’s data-saturated digital world, it can be tempting to…
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Video advertising: How to find the right format?
: Video advertising: How to find the right format?Difficult to break through with video advertising formats, whether In-stream,…
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3 ways to reduce the environmental impact of your marketing campaigns
: 3 ways to reduce the environmental impact of your marketing campaignsReducing environmental impact is a central issue for all companies,…
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CB News Opinion – Privacy and advertising: Addressing the challenges of digital marketing in 2025
: CB News Opinion – Privacy and advertising: Addressing the challenges of digital marketing in 2025The regulatory and technological landscape of digital advertising is evolving…
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A multi-channel, local campaign to connect with young people: CA PCA’s winning bet
: A multi-channel, local campaign to connect with young people: CA PCA’s winning betClient caseCrédit Agricole PCA & R-Advertising To boost its brand…
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Checklist: Our 5 steps to succeed in your winter sales acquisition campaigns
: Checklist: Our 5 steps to succeed in your winter sales acquisition campaignsWinter sales are a strategic period for retailers. It’s the…
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How Jacadi optimizes the environmental impact of its display campaigns
: How Jacadi optimizes the environmental impact of its display campaignsR-Advertising, Jacadi & Greenmetrics a winning partnership for effective and…
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Opinion Paper – From digital to store: Drive to Store as a key lever for omnichannel conversion
: Opinion Paper – From digital to store: Drive to Store as a key lever for omnichannel conversionIn this opinion piece published by Journal du Net, we…
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RCS, SMS 2.0
: RCS, SMS 2.0Up to 3 times more engagement than classic SMS What…