Client case
Crédit Agricole PCA & R-Advertising
To boost its brand awareness and appeal among young people in the region, Crédit Agricole Provence Côte d’Azur entrusted us with the media deployment of its “First Times” campaign.
The goal was to highlight CA PCA’s everyday products and services, tailored to key moments in young people’s lives.
How?
- With a creative concept emphasizing “first times,” tapping into affinity universes with the target audience;
- And a geo-targeted multichannel campaign across the three departments covered by CA PCA, using media adapted to the targeted audience:
Audio Ads
Programmatic audio delivery on Spotify, podcasts, and webradios.
DOOH
Urban digital out-of-home advertising on panels located in places frequented by young people (streets, tram stops, shopping centers, leisure venues or sports halls), during time slots adapted to their habits.
Social Ads
UGC video distribution on YouTube, TikTok, and META, complementing a Google Ads Search campaign.
Results:
An innovative campaign thanks to its creative concept and on- and offline media activation across affinity supports, perfectly suited to a young, local audience.
Strong visibility and conversion results.
And 3 awards won at the Digital Cas d’Or!
