Boost the impact of your campaigns with native advertising – a format that seamlessly integrates into editorial content on your target site.
- Traffic generation through native and relevant editorial format
- News or search result style formats
Native Advertising
High visibility with no disruption to navigation
Delivered on premium media
Reach qualified audiences through native advertising
Native advertising promotes editorial-style content on the publisher’s website, making it less intrusive while improving attention and engagement. We run your campaigns on relevant platforms, tailored to your audiences, and use programmatic and optimization technologies to help you achieve your visibility and conversion goals.
Delivering in premium and affinity environments
Your ads are displayed across a premium inventory of sites and apps, reaching your audiences based on relevance and engagement potential. By integrating ads within the navigation path, native advertising increases visibility and reinforces engagement.
Advanced targeting to reach the right audience
We design effective and creative targeting strategies to ensure your messages are delivered to the right audiences in line with your marketing objectives. Targeting is based on socio-demographics, behavior, interests, etc.
Performance-based campaign management
Whatever the buying model, we manage your campaigns with a performance focus, based on your KPIs (ROAS, CAC, CPL…). With our Server- and Client-Side tracking technology, we adjust and optimize performance in real time.
Strategic placements to boost attention and engagement
In-feed
Content recommendation
- Drive qualified traffic with a high engagement rate
- Native format aligned with reading context
Why choose us for your next native advertising campaign?
We run your ads across a network of certified publishers, ensuring optimal visibility and audience reach. Our media experts optimize your campaigns daily to maximize performance.
In-house Creative & Development teams
Aix-en-Provence ; Mougins
Flexible support
With a fast campaign launch, efficiency, and no long-term commitment, we provide agile and tailored support to match your needs.
In-house creative studio
We support you in designing high-performing native ads optimized for deliverability and aligned with your brand image.
Certified expertise
Our team’s expertise is backed by certifications from leading industry platforms like Microsoft, Google, IAB…
CSR approach
To reduce the environmental footprint of our campaigns, we delete all unused creatives after 30 days.
We support your campaign strategy with a fully tailored media plan.
Discover how to enhance the impact of your acquisition campaigns through native advertising.
Julien SOMA
DEKRA Automotive – Marketing and Sales Director
DEKRA Automotive – Marketing and Sales Director
The exchanges are always simple and effective!
Pauline Roland
Showroomprivé – Paid Media Manager
Showroomprivé – Paid Media Manager
We are very satisfied with our collaboration with R-Advertising. The support is a plus: the teams show flexibility and transparency throughout the campaign. We have launched 2 e-mailing campaigns with R-Advertising: these, mainly launched with the aim of generating traffic to our site at the end of last year, achieved the objectives set and even generated a positive ROAS.
Frédéric Ramin
Musée océanographique Monaco – Social Media Manager
Musée océanographique Monaco – Social Media Manager
The results are there, their support is real, the human relationship is genuine, they listen carefully, and the strategic approach brings us a lot. It’s a partnership we particularly appreciate.
Florian Puisais
Allopneus – Acquisition manager
Allopneus – Acquisition manager
Highly responsive, performance-oriented and results-oriented.
Marion Marletta
Histoire d’Or – Paid Media Manager
Histoire d’Or – Paid Media Manager
For several years now, we have been relying on the expertise of R-advertising for our email marketing activities. Our campaigns, managed by a team of specialists, perfectly meet our performance and profitability objectives. We particularly appreciate the high quality of their support: a responsive team that listens and makes suggestions.
Finally, their transparency in monitoring campaigns and reporting has given us a clear and precise view of every action taken. A reliable and effective partnership, built over the long term.
Good results and responsiveness from the team
Elsa Aparicio
Bouchara – Acquisition Manager
Bouchara – Acquisition Manager
Constantly improving results on this lever as the season progresses, thanks to the activation of different media.
An approach based on performance and optimisation throughout the operations, which is highly appreciable.
Thomas Guyon
Crédit Agricole Provence Côte d’Azur – Head of Digital Communications
Crédit Agricole Provence Côte d’Azur – Head of Digital Communications
We’ve been working with R-Advertising for a number of years and have always been very satisfied with the collaboration, in terms of the relationship with the teams, the original and relevant strategic proposals and the results, which have always lived up to our expectations.
Morgane H
Institut Océanographique de Monaco – Project Manager
Institut Océanographique de Monaco – Project Manager
Mélanie, Julien and the whole team are always attentive and very responsive to all our requests, often to very tight deadlines. Their advice is relevant and the campaigns are all the more effective for it.
Yasmine CHALI
French bee – E-commerce product Manager
French bee – E-commerce product Manager
A super-responsive team that always listens to our needs and makes suggestions. It was a real pleasure to work together in such a fluid and constructive spirit. Special thanks to Erika for her support, availability and professionalism.
We have been working with R-Advertising for more than 5 years on our external email campaigns, and we are fully satisfied with this collaboration. Their team has shown great professionalism, excellent responsiveness and a perfect understanding of the issues involved in email marketing.
Mathilde Laclote
Simone Pérèle – Head of CRM Europe
Simone Pérèle – Head of CRM Europe
Personalised, responsive support and continuous improvement to achieve the best possible results.
Nathalie DUNCAN
Techtronic Industries France (Marques RYOBI, MILWAUKEE, AEG) – Digital Manager
Techtronic Industries France (Marques RYOBI, MILWAUKEE, AEG) – Digital Manager
I have been working with RAdvertising for many years, both in my current company and in previous experiences, and I can only praise the consistent quality of their support. Their professionalism, responsiveness and expertise are always spot on. Together, we have run demanding targeted campaigns for our various brands, with measurable results that live up to our expectations. R-Advertising is a trustworthy, reliable and committed partner that I recommend unreservedly.
Solène de la Serre
Jacadi Paris – Traffic manager
Jacadi Paris – Traffic manager
Jacadi has been working with R-adversiting for over 5 years now and the results are always spot on. Erika and her team optimise on a daily basis and are extremely responsive to last-minute requests. As time goes by, the levers / budgets and tests become more and more important, reflecting the confidence we have in them!
Thomas LE BRIS
Center Parcs – Digital Marketing Expert
Center Parcs – Digital Marketing Expert
We’ve had the pleasure of working with the R-Advertising team, in particular Mélanie, Julien and Alexis, over the last few months.
The experience has been particularly positive. Over and above their professional skills, it was above all the human support they provided that stood out for us: they listened, were available and were always willing to make suggestions, and the team was able to establish a real relationship based on trust.
The results speak for themselves: the objectives set were achieved thanks to a rigorous approach and an excellent understanding of our business challenges.
We’re delighted with the momentum and confident about the future. This collaboration lays a solid foundation for a long-lasting and promising partnership. Congratulations on a job well done, and look forward to what’s to come!
Batiste Jeannin
Perfectstay – Acquisition Manager
Perfectstay – Acquisition Manager
Since the launch of Air France Holidays, and now for Transavia Holidays and Emirates Holidays, Radvertising and Erika have been working with us with remarkable efficiency. Their strategic expertise, proactivity and responsiveness have directly contributed to the achievement of our acquisition objectives and the ongoing optimisation of our performance. I particularly appreciate the relationship of trust we have established, as well as the relevance of their recommendations, which are always in line with our business challenges.
Have a project? Let’s discuss it!
Schedule a call to discuss your growth and acquisition strategy.
Native advertising
Integrated formats for an improved ad experience
Native advertising delivers messages seamlessly within editorial content, creating high attention and better performance. It fits naturally into the website layout while respecting the visual identity of your brand. Native formats improve visibility, engagement, and conversion.
Efficient, well-positioned formats
Whether you’re looking to boost brand awareness, generate traffic, or support a product launch, native ads adapt to all your objectives. We run your campaigns across the main programmatic platforms, using RTB and affinity targeting to maximize efficiency.
Performance-based management
Our team manages your native campaigns across the top programmatic platforms. With our media buying expertise, we optimize each activation for key KPIs: coverage, engagement, traffic, and conversion rate. This approach ensures measurable performance in line with your marketing goals.