Data cleaning and database optimization

Improve the quality of your database for more effective and high-performing campaigns.

Campaigns activated via email, SMS or RCS Full CRM database audit and cleaning

Clean, structure and reactivate your contacts to maximize your campaign impact

A poorly maintained database can hinder your marketing efforts: inactive contacts, outdated or incomplete information… We help you clean up, restructure and enrich your data to improve deliverability, optimize targeting and increase engagement.

An exclusive match powered by our internal database

Based on our proprietary database, we cross-reference your database with ours to identify contacts that are still active and likely to convert for your campaigns. This approach ensures better data quality, which helps boost deliverability and the overall impact of your campaigns.

Tailored support and clear data delivery

Each database is treated with a tailored approach, based on your objectives and needs. We deliver a clean, enriched and segmented database, ready for activation across your marketing channels (email, SMS…).

A complete process to clean and enrich your data

We combine several actions—removal of NPAI and hardbounces, deduplication, data enhancement and information enrichment—to provide you with a cleaner, richer and more usable database for your marketing campaigns.

Give your database a second life with proprietary data

Opt-in reactivation
  • Reconnect with inactive contacts in your database
  • Matching with our databases after cleaning + custom enrichment
  • Database quality improvement and increased contact value
Data enrichment
  • Complete your database to improve targeting
  • Cross-reference your database to fill in missing information (title, civil status…)
  • Activate more relevant and effective campaigns

Why entrust us with your database?

Thanks to our data expertise and proprietary network, we transform your database into a real performance lever. Our proprietary tools and exclusive targeting features let us clean, enrich and activate your contacts in the best possible way.

In-house Creative & Development teams

Aix-en-Provence ; Mougins

Flexible support

With a fast, efficient and commitment-free campaign launch, we offer flexible, tailor-made support to meet your needs.

Certifications

CPA test, Microsoft, Google…

19 years by your side

We bring 19 years of experience in IT & digital, along with our team’s expertise and dedication, to ensure the success of your projects.

CSR approach

To reduce your campaign’s carbon footprint, we delete email kit images 30 days after sending—cutting their environmental impact by over 90%.

Batiste Jeannin
Perfectstay – Acquisition Manager

Since the launch of Air France Holidays, and now for Transavia Holidays and Emirates Holidays, Radvertising and Erika have been working with us with remarkable efficiency. Their strategic expertise, proactivity and responsiveness have directly contributed to the achievement of our acquisition objectives and the ongoing optimisation of our performance. I particularly appreciate the relationship of trust we have established, as well as the relevance of their recommendations, which are always in line with our business challenges.

Marion Marletta
Histoire d’Or – Paid Media Manager

For several years now, we have been relying on the expertise of R-advertising for our email marketing activities. Our campaigns, managed by a team of specialists, perfectly meet our performance and profitability objectives. We particularly appreciate the high quality of their support: a responsive team that listens and makes suggestions.
Finally, their transparency in monitoring campaigns and reporting has given us a clear and precise view of every action taken. A reliable and effective partnership, built over the long term.

Good results and responsiveness from the team

Yasmine CHALI
French bee – E-commerce product Manager

A super-responsive team that always listens to our needs and makes suggestions. It was a real pleasure to work together in such a fluid and constructive spirit. Special thanks to Erika for her support, availability and professionalism.

Elsa Aparicio
Bouchara – Acquisition Manager

Constantly improving results on this lever as the season progresses, thanks to the activation of different media.
An approach based on performance and optimisation throughout the operations, which is highly appreciable.

Nathalie DUNCAN
Techtronic Industries France (Marques RYOBI, MILWAUKEE, AEG) – Digital Manager

I have been working with RAdvertising for many years, both in my current company and in previous experiences, and I can only praise the consistent quality of their support. Their professionalism, responsiveness and expertise are always spot on. Together, we have run demanding targeted campaigns for our various brands, with measurable results that live up to our expectations. R-Advertising is a trustworthy, reliable and committed partner that I recommend unreservedly.

We have been working with R-Advertising for more than 5 years on our external email campaigns, and we are fully satisfied with this collaboration. Their team has shown great professionalism, excellent responsiveness and a perfect understanding of the issues involved in email marketing.

Thomas LE BRIS
Center Parcs – Digital Marketing Expert

We’ve had the pleasure of working with the R-Advertising team, in particular Mélanie, Julien and Alexis, over the last few months.
The experience has been particularly positive. Over and above their professional skills, it was above all the human support they provided that stood out for us: they listened, were available and were always willing to make suggestions, and the team was able to establish a real relationship based on trust.

The results speak for themselves: the objectives set were achieved thanks to a rigorous approach and an excellent understanding of our business challenges.

We’re delighted with the momentum and confident about the future. This collaboration lays a solid foundation for a long-lasting and promising partnership. Congratulations on a job well done, and look forward to what’s to come!

Morgane H
Institut Océanographique de Monaco – Project Manager

Mélanie, Julien and the whole team are always attentive and very responsive to all our requests, often to very tight deadlines. Their advice is relevant and the campaigns are all the more effective for it.

Florian Puisais
Allopneus – Acquisition manager

Highly responsive, performance-oriented and results-oriented.

Mathilde Laclote
Simone Pérèle – Head of CRM Europe

Personalised, responsive support and continuous improvement to achieve the best possible results.

Solène de la Serre
Jacadi Paris – Traffic manager

Jacadi has been working with R-adversiting for over 5 years now and the results are always spot on. Erika and her team optimise on a daily basis and are extremely responsive to last-minute requests. As time goes by, the levers / budgets and tests become more and more important, reflecting the confidence we have in them!

Pauline Roland
Showroomprivé – Paid Media Manager

We are very satisfied with our collaboration with R-Advertising. The support is a plus: the teams show flexibility and transparency throughout the campaign. We have launched 2 e-mailing campaigns with R-Advertising: these, mainly launched with the aim of generating traffic to our site at the end of last year, achieved the objectives set and even generated a positive ROAS.

Julien SOMA
DEKRA Automotive – Marketing and Sales Director

The exchanges are always simple and effective!

Thomas Guyon
Crédit Agricole Provence Côte d’Azur – Head of Digital Communications

We’ve been working with R-Advertising for a number of years and have always been very satisfied with the collaboration, in terms of the relationship with the teams, the original and relevant strategic proposals and the results, which have always lived up to our expectations.

Frédéric Ramin
Musée océanographique Monaco – Social Media Manager

The results are there, their support is real, the human relationship is genuine, they listen carefully, and the strategic approach brings us a lot. It’s a partnership we particularly appreciate.

Optimize your data quality to boost your campaign performance

A clean, structured database: the foundation of an effective data strategy

In a data-driven marketing strategy, the reliability of your contacts is just as important as their volume. Optimizing your customer database strengthens targeting accuracy, improves deliverability, and allows you to fully leverage your data assets. Good data management ensures more efficient and profitable campaigns.

Re-engage your audiences with targeted reactivation

Over time, inactive contacts can represent a significant portion of your database. We help advertisers structure reactivation campaigns focused on dormant profiles, supported by intelligent data cross-referencing and personalized targeting. The result: dormant contacts are reactivated, and your performance indicators improve.

Enriched data for more precise activations

Data enrichment allows you to engage your contacts with greater precision and relevance. It’s also a key step in any strategy involving complementary data collection or the optimal use of your existing customer database.