Client case: Alinea & R-Advertising
To support foot traffic in 7 of its stores in France, Alinea entrusted us with setting up a Drive-to-Store campaign combining geolocated acquisition and precise performance measurement.
Objectives
- Generate traffic both in-store and on the e-commerce site
- Stimulate omnichannel sales
To meet these goals, we activated two complementary levers:
Localized email marketing
Targeted SMS marketing
Targeting was done by postal code across the catchment areas of the 7 concerned stores, excluding Alinea’s CRM base to ensure a 100% acquisition-focused campaign.
We paired the campaign with rigorous KPI tracking for each lever:
- E-commerce traffic and conversions
- In-store visits measured 15 days after campaign launch via our third-party measurement partner oKube
Results
- More than 1,100 in-store visits recorded within 15 days following exposure
- 111 SMS impressions required on average to generate one store visit
- Controlled cost per visit, below €5 in certain zones
- Proven omnichannel profitability demonstrated by the combination of online conversions and store traffic
Thanks to a detailed omnichannel analysis by lever and by store, we have solid foundations to adjust upcoming campaigns and continue supporting Alinea’s growth, both in-store and online:
- Strengthen brand awareness in less responsive geographic areas
- Adjust lever mix according to local receptivity
- Optimize commercial pressure to maximize future campaign profitability
This campaign demonstrated that by combining geolocated targeting, email, and SMS, it is possible to quickly generate qualified in-store traffic while precisely measuring the impact of the actions taken.
