Difficult to break through with video advertising formats, whether In-stream, Catch-up TV, CTV, or IPTV. However, video formats have evolved to capture attention and maximize campaign effectiveness.
What makes them powerful? How can you unlock their full potential to boost impact and performance? Discover the unique strengths and opportunities each lever offers.
1 – In-stream video: maximize digital impact
Why choose In-stream?
In-stream video places ads directly within video streams (pre-roll, mid-roll, post-roll) or alongside online content viewed by users on platforms like YouTube.
- Benefit from a 100% video environment that ensures strong brand recall.
- Naturally integrates into the viewer’s journey, offering a smooth and non-intrusive experience.
Precise targeting options
- Contextual targeting (point of interest, intent to purchase).
- Programmatic delivery for better control and performance optimization.
2 – Catch-up or TV: reach an engaged audience
A powerful lever to maximize your visibility.
Catch-up TV (or replay TV) allows viewers to watch programs after their live broadcast on major broadcaster platforms like MyTF1, 6play, and France.tv. Ads are served before, during, and after the content watched, ensuring enhanced visibility.
This format is also available on streaming platforms (Netflix, Disney+, Amazon Prime Video…).
- Reach an engaged audience who actively choose their content.
- Premium content ensures strong visibility.
- Ability to add CTA to drive traffic to your website.
Ultra-precise targeting
- Contextual targeting (point of interest, intent to purchase).
- Programmatic delivery for better control and performance optimization.
3 – CTV (Connected TV): between traditional and digital TV
Why integrate CTV into your strategy?
It also includes platforms like Pluto TV, Molotov, or apps from major broadcasters, allowing large audience reach while benefiting from digital targeting.
Connected TV (CTV) refers to internet-connected TVs and devices such as Chromecast, Fire Stick, or Apple TV.
- Combine the power of the big screen with the precision of digital campaigns.
- Enables reaching audiences less exposed to linear TV.
- Programmatic delivery enables behavior and interest-based targeting.
4 – Segmented TV: an alternative to traditional TV spots
More advanced personalization
Segmented TV enables delivering differentiated ads to viewers on the same channel via telecom operator set-top boxes.
- Targeted messages by socio-demographic and geographic segments.
- A high-performance alternative to traditional TV spots.
More effective delivery
- Optimized targeting for relevance and campaign ROI.
- Reach local or national audiences with better control.
5 – IPTV: a new way to consume television
Why focus on IPTV?
IPTV (Internet Protocol Television) allows TV content delivery via internet connection instead of terrestrial, satellite, or cable. It includes TV services offered by internet and telecom operators (Orange TV, SFR TV, Bouygues TV…).
- Position your brand on premium live content.
- Ensure smooth delivery and natural integration within the user experience.
Targeting and ad formats
- Location and operator-based targeting.
- Strategic advertising during breaks on live channels for optimal visibility.
Conclusion: which format suits your objectives?
- In-stream video: a powerful lever to engage audiences.
- Catch-up TV: ideal for retargeting and differentiated audience with precise targeting.
- CTV: a hybrid format between traditional and digital TV.
- Segmented TV: a high-impact alternative to classic TV spots.
- IPTV: premium video on direct streaming channels.
With these new formats, video advertising is more flexible and accessible than ever.
At R-Advertising, we help you choose and activate the most relevant levers to meet your objectives.
