Editorial partnerships

Boost your brand awareness through strategic editorial partnerships

Varied formats: sponsored articles, advertorials… Integration into affinity-based media environments

Deliver your message through high-reach media aligned with your target audience

Editorial partnerships let you associate your brand with engaging content published across high-affinity media. This native, non-intrusive format helps you reach a qualified audience while strengthening your positioning.

A powerful driver of visibility and credibility

Partnering with trusted media outlets places your brand in a credible environment, where the audience is already engaged. This reinforces your image and strengthens your positioning in your market.

Precise targeting to reach your strategic prospects

By carefully selecting the most relevant editorial platforms, you deliver your messages to the right audiences—based on their interests, behaviours, and reading habits. This ensures maximum impact with a receptive, highly engaged audience.

High-value content

Unlike traditional formats, editorial partnerships rely on informative, high-quality content that captures attention and builds long-lasting engagement. These native, non-intrusive formats are designed to enhance the user experience.

Custom formats for seamless integration

Advertorials

Showcase your brand and expertise through articles written by expert journalists and published on selected media platforms.

Newsletters & premium placements

Reach qualified audiences by integrating your message into dedicated content blocks or premium newsletter sections aligned with your brand.

Special editorial features
  • Take part in thematic features or exclusive content produced in collaboration with editorial teams to reinforce your brand authority and visibility.

Why trust us with your next editorial partnership?

We select the most relevant media according to your target and objectives, whether B2B or B2C. From content creation to strategic integration, we ensure brand consistency, performance tracking, and measurable impact.

In-house Creative & Development teams

Aix-en-Provence ; Mougins

Flexible support

With fast, efficient campaign launch, we offer flexible, tailor-made support to match your needs.

Certifications

CPA, Microsoft, Google…

19 years by your side

We bring 19+ years of IT & Digital expertise to every project, with a team fully committed to your success.

CSR approach

To reduce campaign impact, we remove images from email kits 30 days after sendout—cutting environmental load by over 90%.

Batiste Jeannin
Perfectstay – Acquisition Manager

Since the launch of Air France Holidays, and now for Transavia Holidays and Emirates Holidays, Radvertising and Erika have been working with us with remarkable efficiency. Their strategic expertise, proactivity and responsiveness have directly contributed to the achievement of our acquisition objectives and the ongoing optimisation of our performance. I particularly appreciate the relationship of trust we have established, as well as the relevance of their recommendations, which are always in line with our business challenges.

Frédéric Ramin
Musée océanographique Monaco – Social Media Manager

The results are there, their support is real, the human relationship is genuine, they listen carefully, and the strategic approach brings us a lot. It’s a partnership we particularly appreciate.

Solène de la Serre
Jacadi Paris – Traffic manager

Jacadi has been working with R-adversiting for over 5 years now and the results are always spot on. Erika and her team optimise on a daily basis and are extremely responsive to last-minute requests. As time goes by, the levers / budgets and tests become more and more important, reflecting the confidence we have in them!

Yasmine CHALI
French bee – E-commerce product Manager

A super-responsive team that always listens to our needs and makes suggestions. It was a real pleasure to work together in such a fluid and constructive spirit. Special thanks to Erika for her support, availability and professionalism.

Julien SOMA
DEKRA Automotive – Marketing and Sales Director

The exchanges are always simple and effective!

Elsa Aparicio
Bouchara – Acquisition Manager

Constantly improving results on this lever as the season progresses, thanks to the activation of different media.
An approach based on performance and optimisation throughout the operations, which is highly appreciable.

Nathalie DUNCAN
Techtronic Industries France (Marques RYOBI, MILWAUKEE, AEG) – Digital Manager

I have been working with RAdvertising for many years, both in my current company and in previous experiences, and I can only praise the consistent quality of their support. Their professionalism, responsiveness and expertise are always spot on. Together, we have run demanding targeted campaigns for our various brands, with measurable results that live up to our expectations. R-Advertising is a trustworthy, reliable and committed partner that I recommend unreservedly.

We have been working with R-Advertising for more than 5 years on our external email campaigns, and we are fully satisfied with this collaboration. Their team has shown great professionalism, excellent responsiveness and a perfect understanding of the issues involved in email marketing.

Pauline Roland
Showroomprivé – Paid Media Manager

We are very satisfied with our collaboration with R-Advertising. The support is a plus: the teams show flexibility and transparency throughout the campaign. We have launched 2 e-mailing campaigns with R-Advertising: these, mainly launched with the aim of generating traffic to our site at the end of last year, achieved the objectives set and even generated a positive ROAS.

Thomas Guyon
Crédit Agricole Provence Côte d’Azur – Head of Digital Communications

We’ve been working with R-Advertising for a number of years and have always been very satisfied with the collaboration, in terms of the relationship with the teams, the original and relevant strategic proposals and the results, which have always lived up to our expectations.

Florian Puisais
Allopneus – Acquisition manager

Highly responsive, performance-oriented and results-oriented.

Mathilde Laclote
Simone Pérèle – Head of CRM Europe

Personalised, responsive support and continuous improvement to achieve the best possible results.

Thomas LE BRIS
Center Parcs – Digital Marketing Expert

We’ve had the pleasure of working with the R-Advertising team, in particular Mélanie, Julien and Alexis, over the last few months.
The experience has been particularly positive. Over and above their professional skills, it was above all the human support they provided that stood out for us: they listened, were available and were always willing to make suggestions, and the team was able to establish a real relationship based on trust.

The results speak for themselves: the objectives set were achieved thanks to a rigorous approach and an excellent understanding of our business challenges.

We’re delighted with the momentum and confident about the future. This collaboration lays a solid foundation for a long-lasting and promising partnership. Congratulations on a job well done, and look forward to what’s to come!

Morgane H
Institut Océanographique de Monaco – Project Manager

Mélanie, Julien and the whole team are always attentive and very responsive to all our requests, often to very tight deadlines. Their advice is relevant and the campaigns are all the more effective for it.

Marion Marletta
Histoire d’Or – Paid Media Manager

For several years now, we have been relying on the expertise of R-advertising for our email marketing activities. Our campaigns, managed by a team of specialists, perfectly meet our performance and profitability objectives. We particularly appreciate the high quality of their support: a responsive team that listens and makes suggestions.
Finally, their transparency in monitoring campaigns and reporting has given us a clear and precise view of every action taken. A reliable and effective partnership, built over the long term.

Good results and responsiveness from the team

Learn more about our email marketing solutions

Activate high-performing, precisely targeted email campaigns

Email remains a key channel for driving qualified traffic, generating leads, and supporting your marketing strategy. In both B2C and B2B, R‑Advertising helps you implement targeted campaigns tailored to your goals: visibility, lead generation, conversion, or loyalty. We manage your campaigns using segmented opt-in databases to maximise deliverability and overall effectiveness.

A full-service offering

Depending on your acquisition strategy, we offer a range of formats: CPC emails or newsletter inserts for cost-controlled traffic, CPL or click-to-lead emails for qualified lead generation, or geotargeted emails to drive in-store visits. Every campaign is designed to meet your performance, targeting, and budget objectives.

Precise targeting, custom creative, performance-led management

With our in-house design studio and advanced tracking technologies, we provide end-to-end support: email kit design, behavioural or declarative targeting, GDPR-compliant data rental, and full KPI tracking (CPL, ROAS, conversion rates). All our email campaigns are 100% performance-driven and built around your specific business needs.