In this opinion piece published by Journal du Net, we analyze why Drive-to-Store has become an essential lever to connect digital and physical channels.
Drawing on key data and practical cases, we explore:
- The new consumer behaviors that blend online and in-store journeys.
- Effective strategies to efficiently drive digital audiences to physical points of sale.
- Technological tools (geolocation, targeted advertising) that make these campaigns more effective.
Discover all our insights on Journal du Net.
