Maximize advertising ROI through programmatic and affiliation
Context
Advertisers are looking for performance-based advertising models where every euro invested generates a measurable return. Traditional CPM approaches no longer meet the ROI demands of marketing and e-commerce departments.
Kalithea operates performance-based programmatic campaigns across all major affiliation platforms, while R-Advertising manages strategy, optimization and reporting. Together, they build a 100% results-oriented framework.
Our approach and solutions
R-Advertising × Kalithea: programmatic driving performance
Performance-based programmatic campaigns
Kalithea deploys programmatic campaigns on a CPA, CPL or CPC basis across all available inventory, continuously optimized by the platform's algorithms.
Multi-platform affiliation integration
R-Advertising and Kalithea access all major affiliation platforms (Awin, CJ, Rakuten, TradeDoubler...) to maximize coverage and diversify conversion sources.
Automatic bid optimization
Kalithea's algorithms adjust bids in real time based on conversion signals, allocating budget to the best-performing placements and audiences.
Transparent real-time reporting
R-Advertising provides comprehensive and transparent reporting with real-time visibility on performance, costs and ROI for each source and campaign.
Our key strengths
100% performance-based model
With Kalithea and R-Advertising, you only pay for results achieved. The performance-based model perfectly aligns advertiser and partner interests.
Access to all major affiliation platforms
The combination of R-Advertising's expertise and Kalithea's technology provides access to all major affiliation platforms, for maximum coverage and an optimized source mix.
Ils nous font confiance
This experience has been particularly positive. Beyond professional skills, the team demonstrates great attentiveness.
Their strategic expertise, proactivity and responsiveness have directly contributed to achieving our objectives.
I can only commend the consistent quality of their support.
Jacadi has been working with R-Advertising for over 5 years and the results are always on point.
Constantly improving results on this lever throughout the seasons.
