Drive in-store traffic with programmatic geolocated targeting

In-store traffic and programmatic geolocated targeting

Context

Retail brands need to drive qualified traffic to their points of sale in an increasingly competitive environment where purchase journeys are becoming more digital. Traditional advertising campaigns often lack the geographic precision to reach consumers at the right time and place.

R-Advertising and Kalithea combine media expertise and programmatic hyper-geolocation technology to activate ultra-targeted campaigns by catchment area, measuring the real impact on in-store visits.

Programmatic geolocated targeting context

Programmatic geolocated targeting solutions

Our approach and solutions

R-Advertising × Kalithea: hyper-geolocation powering drive-to-store

Catchment area targeting

Kalithea defines ultra-precise geographic perimeters around your points of sale. R-Advertising activates campaigns to reach audiences present in these areas in real time.

DOOH + geolocated mobile activation

Kalithea's technology synchronizes digital out-of-home displays and geolocated mobile campaigns, deployed by R-Advertising to maximize local coverage.

In-store visit measurement

Thanks to Kalithea's measurement tools, each point-of-sale visit is attributed to its source campaign, enabling precise cost-per-visit calculation.

Real-time local campaign optimization

R-Advertising continuously adjusts bids and targeting based on performance data from Kalithea's stack, maximizing in-store traffic.

Our key strengths

Meter-level geographic precision

Kalithea's hyper-geolocation technology enables meter-level targeting around your points of sale, far beyond standard geofencing capabilities.

Offline ROI measurement: attributed visits

R-Advertising and Kalithea measure the real impact of each campaign by attributing in-store visits to advertising exposures, for concrete performance-driven management.