Combine DOOH and digital for an omnichannel activation strategy
Context
Digital out-of-home (DOOH) advertising is becoming programmatic and targetable in real time. But used alone, it cannot follow consumers throughout their purchase journey or measure the full impact of a campaign.
Kalithea operates programmatic DOOH with advanced contextual and geographic targeting, while R-Advertising activates digital relays — display, social, email — to create a consistent and measurable omnichannel activation strategy.
Our approach and solutions
R-Advertising × Kalithea: programmatic DOOH at the heart of omnichannel
Targeted programmatic DOOH buying
Kalithea manages programmatic DOOH space buying with geographic zone, time-of-day and audience profile targeting, for relevant and controlled broadcast.
Digital retargeting post-DOOH exposure
R-Advertising digitally retargets audiences exposed to Kalithea's DOOH campaigns, reinforcing brand recall and guiding consumers toward conversion.
Cross-channel message synchronization
Messages are coordinated across DOOH, display, social and email for a consistent brand experience at every touchpoint, jointly orchestrated by both partners.
Unified omnichannel impact measurement
Thanks to Kalithea's technologies and R-Advertising's reporting, the impact of each channel is measured in a unified way for a complete view of the customer journey.
Our key strengths
Integrated offline + online coverage
The alliance of Kalithea for programmatic DOOH and R-Advertising for digital channels offers complete coverage of the consumer journey, from the physical world to digital.
Complete cross-channel attribution
The combination of Kalithea's DOOH data and R-Advertising's digital data enables complete cross-channel attribution, to understand the real contribution of each touchpoint.
Ils nous font confiance
This experience has been particularly positive. Beyond professional skills, the team demonstrates great attentiveness.
Their strategic expertise, proactivity and responsiveness have directly contributed to achieving our objectives.
I can only commend the consistent quality of their support.
Jacadi has been working with R-Advertising for over 5 years and the results are always on point.
Constantly improving results on this lever throughout the seasons.
