R-Advertising

R-Advertising combines the expertise of a media network and the vision of an agency to design and optimize your digital campaigns. From media planning to activation, we support you every step of the way to boost both acquisition and brand awareness.

The expertise of a network, the vision of an agency:
a hybrid approach dedicated to campaign performance

At R-Advertising, we support brands in building and optimizing acquisition and branding strategies. From planning to media buying and activation, we leverage our multi-channel expertise to meet your visibility, engagement, and conversion goals.

As both a media network and a consulting agency, we provide powerful and tailored solutions by combining data, innovation, and continuous optimization to help you meet your marketing objectives.

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Our history

Creation of Reactivpub 2006

Launch of Reactivpub, an agency specialising in performance-based digital marketing, with a clear mission: to support advertisers in their acquisition strategy.

Optin R is born 2007

Reactivpub has created Optin R, its email advertising network, to offer ultra-targeted, high-performance acquisition campaigns based on qualified databases.

Structuring and expansion 2010

Reactivpub is developing around two centres: Mougins (Sophia Antipolis): sales, production and administration teams. Limoges: R&D centre dedicated to technological innovations.

Tradedoubler integration 2016

Reactivpub joins Tradedoubler, a major player in digital marketing, strengthening its expertise in tracking, programmatic and performance.

From Reactivpub to R-Advertising 2016

The agency is expanding its offering with a global approach combining branding, conversion and data optimisation. To embody this evolution, Reactivpub has become R-Advertising.

Opening of Aix-en-Provence offices 2017

Strengthening our presence across the country to be as close as possible to advertisers.

R-Advertising, digital acquisition experts

Specialists in digital marketing since 2006, R-Advertising advises and supports its clients in strategies for acquisition, visibility, and database enrichment.

With proven expertise and a 360° vision, R-Advertising identifies and recommends the most relevant channels—email marketing, SMS/RCS, programmatic—to meet branding, store traffic, or online sales objectives. In a constantly evolving environment, R-Advertising helps clients stay agile to maximize performance.

19 years of expertise

Experts in performance-driven digital marketing since 2006.

+20M qualified profiles

Proprietary, affinity-based, and actionable data.

60 clients supported in 2024

An expert approach tailored to all sectors and challenges.

Media and senior consulting experts

A team of media traders and senior strategic advisors.

“Since 2006, R-Advertising has been running its clients’ multichannel campaigns with passion and determination. We would like to thank all our clients for the trust they have placed in us over the years.”

François Pacot

CEO

Our locations

From two tech hubs in the South of France—Aix-en-Provence and Sophia Antipolis—we design and manage your campaigns. A setup designed to meet high standards of expertise and provide an inspiring environment.

Mougins Agency
Aix-en-Provence Agency

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Join us

Working at R-Advertising means growing in a dynamic and supportive environment where digital expertise meets true team spirit. We value initiative, curiosity, and the desire to grow in a constantly evolving industry. You’ll join a human-sized company where every role matters and has a real impact—and as a bonus: it’s all based in the South of France!

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