Digital Out Of Home (DOOH)

Capture attention on the move with high-impact digital screens

Direct or programmatic delivery 30,000+ screens available across France

Amplify your visibility with dynamic, targeted DOOH campaigns

Digital Out‑Of‑Home (DOOH) is a powerful lever to capture your audience’s attention on the move and strengthen brand recall. Whether through direct media buying or programmatic channels, we offer flexible and optimised delivery, allowing you to adapt your campaigns based on context and performance.

Optimised broadcast via direct or programmatic buying

Benefit from optimised exposure thanks to our dual expertise: direct media buying from publishers or programmatic activation for maximum flexibility and real-time optimisation.
Combined with geolocated mobile display, DOOH reinforces message repetition and visibility, engaging your audience across multiple touchpoints.

Precise targeting to maximise campaign effectiveness

Through data and programmatic solutions, we deliver your messages based on geographic, temporal, and contextual criteria—ensuring optimal relevance between your ad and its audience.

A dynamic, engaging format to capture attention

DOOH enables the use of animated and interactive content, offering a more immersive and impactful communication experience than traditional signage—while adapting to both environments and key consumption moments.

High-impact placements to maximise your brand exposure

Urban pannels
  • Increase brand visibility in urban hubs and high-traffic roadways
  • Display your message on high-traffic digital screens in pedestrian and automotive zones
  • Maximum exposure in high-footfall, high-traffic zones
Public transport
  • Reach a captive audience during daily commutes
  • Ads displayed in train stations, metros, buses or trams
  • Improved brand recall through repeated exposure
Retail & shopping malls
  • Capture attention near the point of purchase
  • Digital screens strategically placed in stores and shopping centres
  • Intent-driven audience with high conversion potential
Gyms & petrol stations
  • Make the most of extended attention time
  • Ads displayed on screens at fuel pumps or in fitness areas
  • Receptive audience in a context that boosts memorability
Airports
  • Target a premium, international audience
  • Ads displayed on screens in boarding or transit areas
  • High-end visibility among waiting travellers

Why entrust us with your next urban display campaign?

We combine media expertise with advanced technologies to ensure optimised delivery of your messages across the most strategic placements. Whether through direct or programmatic buying, we provide agile and performance-driven management to maximise your impact and achieve your marketing objectives.

In-house Creative & Development teams

Aix-en-Provence ; Mougins

Flexible support

With fast, efficient campaign launches, we offer flexible, tailor-made support to adapt to your specific needs.

Certified expertise

Our team’s expertise is backed by leading certifications in the field: Microsoft Display & Video, IAB, and more.

19 years by your side

We bring 19 years of experience and team commitment to ensure the success of your projects.

Omnichannel approach

Thanks to our 360° vision, we intelligently orchestrate your digital channels to build engaging campaigns and reach your audience across every touchpoint.

Nathalie DUNCAN
Techtronic Industries France (Marques RYOBI, MILWAUKEE, AEG) – Digital Manager

I have been working with RAdvertising for many years, both in my current company and in previous experiences, and I can only praise the consistent quality of their support. Their professionalism, responsiveness and expertise are always spot on. Together, we have run demanding targeted campaigns for our various brands, with measurable results that live up to our expectations. R-Advertising is a trustworthy, reliable and committed partner that I recommend unreservedly.

Mathilde Laclote
Simone Pérèle – Head of CRM Europe

Personalised, responsive support and continuous improvement to achieve the best possible results.

Solène de la Serre
Jacadi Paris – Traffic manager

Jacadi has been working with R-adversiting for over 5 years now and the results are always spot on. Erika and her team optimise on a daily basis and are extremely responsive to last-minute requests. As time goes by, the levers / budgets and tests become more and more important, reflecting the confidence we have in them!

Pauline Roland
Showroomprivé – Paid Media Manager

We are very satisfied with our collaboration with R-Advertising. The support is a plus: the teams show flexibility and transparency throughout the campaign. We have launched 2 e-mailing campaigns with R-Advertising: these, mainly launched with the aim of generating traffic to our site at the end of last year, achieved the objectives set and even generated a positive ROAS.

Frédéric Ramin
Musée océanographique Monaco – Social Media Manager

The results are there, their support is real, the human relationship is genuine, they listen carefully, and the strategic approach brings us a lot. It’s a partnership we particularly appreciate.

Julien SOMA
DEKRA Automotive – Marketing and Sales Director

The exchanges are always simple and effective!

Yasmine CHALI
French bee – E-commerce product Manager

A super-responsive team that always listens to our needs and makes suggestions. It was a real pleasure to work together in such a fluid and constructive spirit. Special thanks to Erika for her support, availability and professionalism.

Thomas LE BRIS
Center Parcs – Digital Marketing Expert

We’ve had the pleasure of working with the R-Advertising team, in particular Mélanie, Julien and Alexis, over the last few months.
The experience has been particularly positive. Over and above their professional skills, it was above all the human support they provided that stood out for us: they listened, were available and were always willing to make suggestions, and the team was able to establish a real relationship based on trust.

The results speak for themselves: the objectives set were achieved thanks to a rigorous approach and an excellent understanding of our business challenges.

We’re delighted with the momentum and confident about the future. This collaboration lays a solid foundation for a long-lasting and promising partnership. Congratulations on a job well done, and look forward to what’s to come!

We have been working with R-Advertising for more than 5 years on our external email campaigns, and we are fully satisfied with this collaboration. Their team has shown great professionalism, excellent responsiveness and a perfect understanding of the issues involved in email marketing.

Florian Puisais
Allopneus – Acquisition manager

Highly responsive, performance-oriented and results-oriented.

Elsa Aparicio
Bouchara – Acquisition Manager

Constantly improving results on this lever as the season progresses, thanks to the activation of different media.
An approach based on performance and optimisation throughout the operations, which is highly appreciable.

Thomas Guyon
Crédit Agricole Provence Côte d’Azur – Head of Digital Communications

We’ve been working with R-Advertising for a number of years and have always been very satisfied with the collaboration, in terms of the relationship with the teams, the original and relevant strategic proposals and the results, which have always lived up to our expectations.

Good results and responsiveness from the team

Batiste Jeannin
Perfectstay – Acquisition Manager

Since the launch of Air France Holidays, and now for Transavia Holidays and Emirates Holidays, Radvertising and Erika have been working with us with remarkable efficiency. Their strategic expertise, proactivity and responsiveness have directly contributed to the achievement of our acquisition objectives and the ongoing optimisation of our performance. I particularly appreciate the relationship of trust we have established, as well as the relevance of their recommendations, which are always in line with our business challenges.

Morgane H
Institut Océanographique de Monaco – Project Manager

Mélanie, Julien and the whole team are always attentive and very responsive to all our requests, often to very tight deadlines. Their advice is relevant and the campaigns are all the more effective for it.

Marion Marletta
Histoire d’Or – Paid Media Manager

For several years now, we have been relying on the expertise of R-advertising for our email marketing activities. Our campaigns, managed by a team of specialists, perfectly meet our performance and profitability objectives. We particularly appreciate the high quality of their support: a responsive team that listens and makes suggestions.
Finally, their transparency in monitoring campaigns and reporting has given us a clear and precise view of every action taken. A reliable and effective partnership, built over the long term.

Leverage DOOH to activate your campaigns effectively in public spaces

Stronger presence in urban environments

Urban digital display has become an essential communication channel for brands seeking to combine offline visibility with impact.
By aligning your campaigns with mobility flows (city centres, public transport, retail), DOOH enables you to reach a captive audience in their daily routine while enhancing your brand image in the public space.

Dynamic, geo-targeted and contextualised delivery

Thanks to our expertise in programmatic DOOH, we optimise each campaign in real time—based on location, time of day, weather conditions or footfall.
Combined with data analysis, this approach allows for refined targeting, activating your messages in the right contexts to generate maximum engagement.

An agile solution to support your omnichannel strategy

Urban display, especially DOOH, integrates seamlessly into a multichannel strategy.
Whether your goal is branding, drive-to-store, or local awareness, we orchestrate your campaigns in synergy with your other channels (social ads, display, email) to boost repetition, coherence, and overall impact of your out-of-home media plan.